What we've built, what we've learned, and what's next.
January to July 2026
Fully rebuilt, migrated to WordPress on WP Engine, and live. It's already wired up to collect real data across three separate tools, so every future decision can be backed by evidence.
Installed and recording traffic and engagement.
Connected and tracking early organic visibility.
Session recordings set up, ready to review real visitor behaviour.
A lot has been done. We've learned a lot. There's more still to learn.
Reach a targeted list of North American MRI relevant contacts by email and start genuine conversations about eBox's import and tenant communication tools.
We don't track open or click rates on this campaign. Doing so increases the chance of being flagged as spam, so replies are the only signal we measure.
The proposition may not yet reflect the exact language, urgency or trigger that gets a North American MRI team to reply.
The ask itself may not yet be low friction or compelling enough. Worth testing a single, sharper call to action.
Open real conversations with relevant contacts by connecting and messaging directly on LinkedIn, the channel where B2B buyers are most reachable in a personal way.
Nearly 1 in 5 people we messaged replied. That's the strongest response rate across every channel we tested this period.
15 genuine replies from 81 messages is a real result. This is the channel worth doubling down on.
Conversations haven't yet converted into booked meetings. The next step is a tighter follow-up process.
This is our best-performing channel, and we get that another round of manual outreach isn't what you were hoping to hear. Here's what stopping early actually costs us: the momentum we'd built, the replies that would likely have kept coming in, and the chance to use what we've learned so far to make targeting sharper next time round.
We can keep going exactly as we have. It works, but it's genuinely difficult to track and report on properly this way.
Put the LinkedIn account on Gojiberry. We'd still do everything manually, nothing gets automated, but the account finally sits on a platform we can properly access, monitor and report from.
We're honestly not seeing enough volume yet to draw firm conclusions. Here's what we do have, and what we think the next move is.
| Country | Users | Engagement Rate | Avg. Engagement |
|---|
Grow qualified traffic with a dedicated SEO push. Once volume is meaningful, we'll use Microsoft Clarity's session recordings alongside GA4 to see exactly how visitors behave. Right now there simply isn't enough data to make that call responsibly.
Search Console only records genuine Google Search traffic, which is why it's a smaller, steadier number than GA4's total. It's an early but real sign that organic visibility is building, not yet a meaningful source of pipeline.
You told us you wanted to run a few of these yourselves. We just want to check in on where things stand, and see how we can help keep them moving.
We've done a lot together, and tested a lot. But if we're honest, we've been assuming that our messaging, "data imports made easy", is what will land, and we haven't yet seen results that prove it. That's worth naming plainly. OpenBox launched from an established, trusted brand. With eBox, we're introducing something new into a market that has no existing signal to work from yet. That means there's real learning still to do, not just more activity to run.
This is a starting point, we're still shaping some of it. The real question for today is: what should the next six months look like?
Six months in, we have real signals to work with. LinkedIn's genuine engagement, a website that's live and collecting data, and a growing list of things worth testing properly. Let's lock in owners and deadlines together.