What we've built, what we've learned, and what's next.
January to July 2026
Fully rebuilt, migrated to WordPress on WP Engine, and live. It's already wired up to collect real data across three separate tools, so every future decision can be backed by evidence.
Installed and recording traffic and engagement.
Connected and tracking early organic visibility.
Session recordings set up, ready to review real visitor behaviour.
A lot has been done. We've learned a lot. There's more still to learn.
Reach a targeted list of North American MRI relevant contacts by email and start genuine conversations about eBox's import and tenant communication tools.
We don't track open or click rates on this campaign. Doing so increases the chance of being flagged as spam, so replies are the only signal we measure.
The proposition may not yet reflect the exact language, urgency or trigger that gets a North American MRI team to reply.
A meaningful share of the contact list is likely outdated or invalid, which limits how much confidence we can place in this test.
The ask itself may not yet be low friction or compelling enough. Worth testing a single, sharper call to action.
Open real conversations with relevant contacts by connecting and messaging directly on LinkedIn, the channel where B2B buyers are most reachable in a personal way.
Nearly 1 in 5 people we messaged replied. That's the strongest response rate across every channel we tested this period.
15 genuine replies from 81 messages is a real result. This is the channel worth doubling down on.
Conversations haven't yet converted into booked meetings. The next step is a tighter follow-up process.
The campaign was paused before targeting, messaging and follow-up could be fully optimised.
We'd like to put the LinkedIn account on Gojiberry, a tool that helps filter for genuinely high intent leads and build lookalike audiences from the people who already replied. It does not automate sending, every message still goes out manually, but it puts the account on a platform we can actually access, monitor and report from properly, instead of running blind.
We're honestly not seeing enough volume yet to draw firm conclusions. Here's what we do have, and what we think the next move is.
| Country | Users | Engagement Rate | Avg. Engagement |
|---|
Grow qualified traffic with a dedicated SEO push. Once volume is meaningful, we'll use Microsoft Clarity's session recordings alongside GA4 to see exactly how visitors behave. Right now there simply isn't enough data to make that call responsibly.
Search Console only records genuine Google Search traffic, which is why it's a smaller, steadier number than GA4's total. It's an early but real sign that organic visibility is building, not yet a meaningful source of pipeline.
You told us you wanted to run a few of these yourselves. We just want to check in on where things stand, and see how we can help keep them moving.
We're happy to keep running LinkedIn manually, but we need a way to stay accountable to each other on it. There are two ways to do that.
Growth Experts checks in with eBox daily to confirm the manual outreach actually happened that day.
Move the account onto Gojiberry. Nothing gets automated, but it's on a platform we can properly access, filter and report from.
Six months in, we have real signals to work with. LinkedIn's genuine engagement, a website that's live and collecting data, and a growing list of things worth testing properly. Let's lock in owners and deadlines together.